Discover this morning the images of the new collection of romantic and feminine wedding accessories So Helo, imagined as a secret garden punctuated with flowers and delicate foliage.
Héloise the designer shares her inspirations and motivations for this new collection… “For this new campaign of the 2019 collection, the wedding designer Véronique Lorre has let her imagination run wild : ” when conceptualizing design and history, it was important to respect and highlight the creative and romantic creations of the designer. Inspired by the wonders of nature and the delicate beauty of the woman, Héloïse pays particular attention to each piece she makes by hand, mixing subtle materials and beautiful details.”
“For this new campaign, Véronique wanted above all to highlight a certain simplicity of elegance in each of the set and the design of the decorations. The” secret garden “composed of roses, dahlias, gypsophila and natural foliage was designed as a showcase of sweetness and romance, reflecting the refined and delicate style of So Hélo creations.
Inspired by bucolic weddings, the delicate jewelry and accessories in this collection are a subtle balance between bohemian, modern, glamorous and a little vintage. “
Photographer : Ludovic Grau-Mingot et Vivien Malagnat | Video : Philmaker | Artistic direction and flowers : Véronique Lorre | Wedding dresses : Confidentiel Création | muah : Affinité Beauté | Stationery : Bonjour Paper | Venue: Site Corot | Models : Cloé M. et Elisa