The photographer, stylist and florist Elodie Winter , Majenia (who you can find in February at LOVE.ETC ) and Capucine Atelier Floral have gathered their talents and a team of passionate professionals to imagine this sleek and minimalist editorial shooting combining dried flowers, game of careful typography and concrete architecture.
Elodie shares with us the inspirations that guided this editorial… “Inspired by the end of a long winter, this shooting inspiration was born from my collaboration with the stylist Majenia and the florist Capucine Atelier Floral. The Idea was to go out of the country style and create a modern editorial, graphic, urban but still wild and poetic. The choice of the place was essential to play on a minimalist atmosphere and we found our happiness at the Würth Museum in Erstein. Walls of huge concrete rising up as the perfect backdrop that we were looking for to resonate with all the staged elements. The only thing we had no control over but still had a major role in the graphic aspect wanted, it was this bright sun with its well-marked shadows. “
“For the ceremony, we chose to install the altar in front of a huge vertical line in the wall. Capucine Atelier Floral has surpassed herself by imagining this mix of textures, colors, dried foliage coming together for to create a perfectly elegant and original frame. The soft and natural colors stick perfectly with the minimalist spirit and add warmth to the scene. Even Ed, the dog of Majenia was totally fitting! Thanks to the neutrality of the colors, one can really linger over all the different shapes and textures. “
“I used one of the white walls on the outside as a studio background with blocks of different sizes and a fashion approach. I am convinced that every bride should always take the time to ask alone, feel safe she is simply gorgeous. Anaïs’s hairstyle is full of character, as simple as it is graphic, Kevin’s makeup emphasizes his doll-like look while retaining the freshness required for a modern look.
For stationery, Majenia based her graphic work on the urban atmosphere and the architecture of the place. A purified set associated with dried palms and coconut for a slight tropical touch. “
“From luxury chocolate to raw food, from delicate lace with a vertiginous neckline to sophisticated and chiseled jewels, every detail contrasts. This is a set of opposing elements that, once juxtaposed, are even more beautiful together. a bit like some couples … “